GDPR Legitimate Interest Assessment

Legitimate Interest Assessment for CreatorConcepts Limited

1. Company Information:

• Data Controller: CreatorConcepts Limited
• Company Address: 128 City Road, London, EC1V 2NX

‍

2. Purpose of Cold Emailing: CreatorConcepts Limited intends to send cold emails to B2B contacts obtained through Apollo.io's prospect database. The purpose of these emails is to generate new business interest in CreatorConcepts Limited's services.
3. Legitimate Interest: CreatorConcepts Limited relies on the legitimate interest basis for processing personal data for the following reasons:

‍

a) B2B Relationship: The intended recipients of the cold emails are B2B contacts. CreatorConcepts Limited's services are primarily aimed at businesses rather than individual consumers. As a B2B relationship, there is a reasonable expectation that businesses may have an interest in exploring products or services that can improve their sales and brand awareness.

‍

b) Relevance to the Recipients: CreatorConcepts Limited's services have the potential to benefit businesses by enhancing their online presence, increasing sales, and entering new markets through app or digital product development. The assumption is that recipients of cold emails are businesses that may benefit from incorporating the services into their business.

‍

c) Balancing Interests: CreatorConcepts Limited acknowledges the importance of balancing its interests with the rights and freedoms of the individuals whose data is being processed. The cold emails sent are limited in scope and aim to provide relevant information to potential business prospects, without causing undue harm or infringement on the recipients' rights.

‍

d) Honouring Unsubscribe Requests: CreatorConcepts Limited respects recipients' rights and provides a clear and accessible unsubscribe mechanism in all cold emails. If a recipient wishes to opt out or unsubscribe from further communications, CreatorConcepts Limited promptly honours such requests and removes the individual's contact details from future cold emailing lists.

‍

e) GDPR Compliance: CreatorConcepts Limited is committed to handling personal data in accordance with the General Data Protection Regulation (GDPR). The company implements appropriate technical and organisational measures to ensure the security and confidentiality of the data it processes. Data is stored securely and is only accessible to authorised personnel who require access for legitimate business purposes.

‍

4. Assessment of Legitimate Interest: After carefully considering the factors mentioned above, CreatorConcepts Limited has determined that the legitimate interest for cold emailing B2B contacts obtained through Apollo.io's prospect database exists. CreatorConcepts Limited reasonably believes that recipients of the cold emails may benefit from its app development, website design and software development services, thereby contributing to their business growth, sales improvement, and brand awareness.

‍

CreatorConcepts Limited is committed to conducting regular reviews of its legitimate interest assessments to ensure ongoing compliance with applicable data protection regulations.