Gumroll

Overview

Gumroll was developed as part of our internal product lab, exploring new ways to improve advertising performance. The goal was to test a micro-SaaS concept that replaces traditional landing pages with high-impact, fullscreen video experiences designed to capture attention and drive conversions.

The problem

Most landing pages are static and struggle to keep users engaged, especially on mobile. We wanted to experiment with a more immersive approach while keeping the product simple and fast to deploy. The challenge was balancing performance, usability and flexibility within a lightweight tool.

Our solution

We designed and built Gumroll as a testable micro-SaaS, allowing advertisers to quickly launch fullscreen video landing pages. As part of our product lab, it serves as an innovation project to validate new ideas around engagement and conversion. Early results show a more focused user experience, with strong potential to improve ad performance.

The results

A shippable micro-SaaS we can put in front of advertisers to test a sharper, more attention-grabbing format.