Ovi

Overview

Ovi is a mobile fitness app that gives personal trainers a complete toolkit to build, assign and manage workout programmes for their clients — and gives clients a clear, video-led plan to follow every day. Trainers run their business from a single dashboard, while clients get a simple, focused experience designed to keep them on track.

The problem

Personal trainers were juggling spreadsheets, WhatsApp messages and scattered video links to manage their clients. There was no single place to build programmes, share demonstration videos and track whether clients were actually doing the work. Clients, in turn, often lost track of what to do day-to-day and couldn't easily see how to perform each exercise correctly.

Our solution

We built a two-sided mobile app with a tiered subscription model. Trainers get a dashboard to manage clients within their plan, build day-by-day or week-by-week programmes, and upload their own demonstration videos alongside a built-in exercise library searchable by muscle group, difficulty and equipment. Clients receive an invite, see only their assigned plan, tick off exercises as they complete them, watch the right video for each move, and message their trainer directly. Progress tracking, plan updates and notifications keep both sides in sync.

The results

Trainers can now manage their full client roster in one place, replacing 3–4 separate tools. Clients show significantly higher programme completion rates thanks to the video-led, tick-off experience, and the subscription tiers give the business a predictable recurring revenue model that scales with trainer growth.