ParkPro

Overview

ParkPro approached us with a concept for a Park Management System (PMS) that aimed to help holiday parks and the leisure industry improve guest retention and satisfaction. Our goal was to minimise friction for adoption with the parks, who are typically non-technical, while maximising the guest experience.

The problem

One significant challenge was understanding the complexity of park processes and how they currently manage guest interactions, such as housekeeping and maintenance requests, activity booking and reception communication. As it turned out, this was currently a process that often resulted in problematic interactions with guests, maintenance requests missed and guest dissatisfaction.

Our solution

The collaboration resulted in a seamless mobile and web experience that catered to both the needs of holiday park guests, while organising and orchestrating the data for the park's administration and maintenance teams. We designed and built a simplified guest check in experience with in-room QR code scanning, so the guest can log maintenance requests (such as a faulty lightbulb or tap), live chat directly with reception (significantly reducing the reception staff's time on the phone) and book park activities, thus increasing park revenue. Our commitment to user centric design have earned us a long-term partnership with ParkPro.

The results

A calmer reception desk and a more polished guest experience — and a long-term partnership that's continued well beyond the initial build.